I love it when things come full circle.
When I began my journey in distilled spirits in 2013, the first major brand I worked with was Jim Beam. So when I recently had the opportunity to dust off some of my notes and write some copy about Jim Beam – and other brands – for a new website, I couldn’t have been more thrilled.
Over the past few months, I’ve been creating content for the recently launched website Gentlemen Ranters.
Going back through notes from my early career in distilled spirits marketing was an eye-opening – and cringe-worthy – experience.
I spent about six years in Washington, DC, working in various marketing and public relations positions within the beer, wine and distilled spirits space. Then, I decided to go all-in. I convinced a regional whiskey brand to take me on as a full-time distiller and moved back to Pittsburgh, Pa.
There’s nothing like diving in the deep end.
Most people come into distilling with some type of chemistry background. Up until then, my primary skillset involved writing words.
Over the next couple of years, my understanding of the distilling process grew exponentially. This is especially true of my knowledge of chemistry. I took courses at the community college and absorbed all the technical literature I could find.
Today, I’m a distiller-writer hybrid who is still looking forward to sharing what I’ve learned with anyone willing to listen. Now, there’s just an extra chem nerd vibe.
We’ve been featuring a lot of matchups between well-known brands.
Jim Beam vs. Jack Daniel’s. Bulleit vs. Maker’s Mark. Ezra Brooks vs. Evan Williams.
Rather than try to do something as subjective as telling the reader which brand tastes better, the goal here was to share all the facts we could fit into the webpage in order to educate the customer to make their own choice. Hopefully its helpful to those newcomers to the category who might otherwise feel the world of whiskey might be overwhelming.